Recent Posts
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WhatsApp Marketing Tool: Messenger Marketing for Companies
WhatsApp Business Who doesn’t know it, one of the most widely used apps worldwide, which is now used by more than two billion people? WhatsApp has been conquering the business world for a long time. Since January 2018, the popular… Read More ›
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Make money with affiliate marketing
For private individuals and businesses, it is quite possible to earn good money with affiliate marketing. Whether you want to make a second income or start a new business right away, both are feasible. There is still a lot of… Read More ›
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Why does internet acquisition need a blog?
The hunt for the big projects and industrial orders is hardly possible without online acquisition. Many people are the first to look for potential project partners, services and skills on the Internet. Anyone who is not found for the search terms has to… Read More ›
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Digital science marketing
The need for digital science marketing can no longer be debated. Internationally, there is great pressure on research organizations. The competition is getting better, and the research competition is increasing. This becomes particularly clear when there are no research contracts from industry, and the national competition… Read More ›
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Inbound marketing advantage with marketing automation
With inbound marketing, companies rely on a strategy that takes advantage of potential customers’ existing basic interests. Because with inbound marketing, interested parties approach the company’s offer all by themselves. The main goal of this marketing strategy is to turn… Read More ›
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10 practical tips for setting up professional data management
Professional data management is the key to success. The first step is when a company has decided to use data to control its marketing and sales activities and rely on automation. Because today’s modern technologies can only perform as well… Read More ›
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10 Myths About Marketing Automation
You only notice the myth surrounding marketing automation when you take a closer look at the facts. The complexity of the platforms favours the development of misconceptions, which then persist and become independent. This blog aims to dispel the myths… Read More ›
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Become an entrepreneur: With these tips and information it works
Nowadays, it is possible that professional careers can be embarked upon in a wide variety. The digital change, in particular, shaped this landscape and will probably not stop in the foreseeable future. Automation processes, special software and other tools not… Read More ›
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Image SEO: 11 tips for a good ranking in Google image search
The Google image search has a high traffic potential for many websites – how target-oriented this maybe depends on the respective website offer. Search engine optimization for image rankings is mandatory, especially for websites that can illustrate their products or… Read More ›
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Analysis of the backlink quality and optimization of the backlink profile
Overview of current and outdated evaluation criteria with tips for reducing harmful and building beneficial backlinks for search engine optimization. Over the past few years, Google has taken decisive action against artificial link building. Today a domain is no longer… Read More ›
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5 SEO Myths and How They Can Damage Your Ranking
Little is as fast-moving as the algorithms from Google, Bing and Co. To keep up and thus rank your content consistently well on the search engine hit lists, you have to keep track of the many facets of search engine… Read More ›
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How Not To: How to Get a Google Penalty in 7 Easy Steps
A few years ago, Google’s penalties were still the order of the day, not only in obscure SEO fields. You’d think that nowadays, all SEOs optimize their websites cleanly and by guidelines. However, webmasters are still not sure what to… Read More ›
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Amazon recommends buying conspiracy literature so strongly
If you seek advice from the world’s most potent bookseller, you will quickly find disinformation suggested. Our research shows: Amazon is a slingshot for conspiracy myths – including the corona pandemic. No bookseller in the world is as powerful as… Read More ›
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Email marketing for beginners
What was once the sales letter is now email. Compared to the classic message, however, email marketing offers you far more advantages and freedom of design. You can address your customers and prospects much cheaper and more personalized, the wattage… Read More ›
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Improve Google ranking: How to reach 1st place in Google and take a top position at the top.
80% of searchers click on the top positions, on the top posts on Google, on the first place in the Google search results and the search results on page 1. In this article, you will find out what the most… Read More ›
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7 fatal keyword optimization mistakes that are costing you your rankings
I have to admit: Keyword research doesn’t sound “sexy”… But it’s not as complicated or technical as you might think! Also: Keyword research is essential in search engine optimization (SEO). If you want to achieve excellent rankings on Google and Co., you… Read More ›
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WordPress SEO, Successful on Google
Being well positioned on Google with your website and being findable for the most relevant search queries is an essential part of any online presence. With the pure expenditure of time and without the direct investment of money, it is… Read More ›
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A look at social selling: Beware of a dead end
The sales department is regularly plagued by method hype. On the one hand, consultants always need new topics to sell themselves. On the other hand, digital innovations create new opportunities for sales, for which a catchy term for method marketing is… Read More ›
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Behavioural targeting: customized advertising on the Internet
Internet users reveal a lot of information through their surfing behaviour. Publishers, advertisers and marketers, in turn, use this information for behavioural targeting to increase the relevance and effectiveness of advertisements and marketing messages. Before web tracking technology made this… Read More ›
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Microinteractions: 5 tips for a great user experience
Almost everyone knows them and uses them every day. With animations, transitions, or a distinctive tone, they convey a web app’s status or help avoid errors. They are seldom noticed consciously: but if they are not there, they will be… Read More ›
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11 great examples of gamification from successful companies
In a digitized world in which attention is the new oil, companies and marketers are always looking for new methods to inspire potential customers, users, and even their employees and keep them engaged. At the beginning of the 2000s, a… Read More ›
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Customer retention: 5 tips for better customer loyalty
Many entrepreneurs underestimate the value of regular customers for their economic success. Companies and startups that can bind first-time buyers to their company through targeted retention marketing usually generate higher sales than companies that have to concentrate on acquiring new… Read More ›
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Startup ideas: 7 brilliant methods for generating ideas
Do you think the time is right for a, no, YOUR ingenious business idea? Are you looking for inspiration and methods to find or develop innovative and promising startup ideas? Then you’ve come to the right place: In this post,… Read More ›
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Social media strategy – in 5 steps to your own concept
What would digital content marketing be without social media? It probably wouldn’t exist because social media is everywhere now. Around half of Austria’s 8.8 million inhabitants now use social media. If you haven’t jumped on this bandwagon with your company, then… Read More ›
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12 content formats – how to inspire your target group
Content marketing offers the ideal opportunity to noticeably increase attention and reach in search engines such as Google and Co. This is the main reason why the content marketing discipline has come more and more into the focus of experts… Read More ›
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The intelligence levels of chatbots
Suppose you think about Amazon’s sales figures that Alexa has brought in over the past two years. In that case, you immediately know that every marketer should rely on bots with (artificial) intelligence in the next few years. Because not… Read More ›
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6 point instructions for creating individual personas
Marketing is still in the midst of change. I’m not talking about offline to online marketing. The whole strategy is changing. While customers used to be made to buy a product or service, today it is a matter of aligning… Read More ›
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Page Experience as a Ranking Factor: Will Google Web Vitals Change SEO?
After the introduction of Google Web Vitals, the page experience has become even better measurable and should even become a ranking factor in the future (probably 2021). Will SEO has to change fundamentally because of these new vital figures, or… Read More ›
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Pinterest SEO – Search engine optimization for your pins
Pinterest is one of the most exciting and fastest-growing platforms in the social media sector – often underestimated, but perfect for finding ideas and inspiration. But it can be particularly promising as an additional source of traffic for the websites… Read More ›
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Load peaks in e-commerce: 10 tips for a smooth high season
Sudden growth can become frustrating if, for example, your online shop is not prepared for such load peaks. Instead of bringing in the year’s sales, you’re suddenly in trouble: a website loading (or stalling), customer complaints about late deliveries or… Read More ›
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The impact of social media on health and sleep
The internet and the advancing digitization have changed our lives and the way we communicate. Instagram, TikTok & Co are the most critical communication channels of our time. But what effects does the use of social media have on our… Read More ›
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How the content revolution came about thanks to digital change
Cuba, December 2, 1956. A rickety yacht went ashore, from which 82 men jumped—a hungry group of former Cuban students and ex-pats. They weren’t there to see the country. You were there for a revolution! With them was a 26-year-old… Read More ›
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In-house usability tests: the complete guide
I think all UX experts agree: Usability testing is the method that is the quickest way to gain valuable knowledge for any project – whether it’s an app, website or physical product. You just put someone in front of the… Read More ›
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No new customer is also no solution: Overcome acquisition aversion
For healthy growth, there is practically no way around acquiring new customers, but that is sometimes downright hated. Introduction Can waxing be unhealthy? It can work very well. Let’s think of a tsunami in which the excessively rising wave has… Read More ›
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Because Twitter and Facebook don’t allow everything, a new player is now coming onto the market
Facebook and Twitter intervene more and more rigorously in content that their users distribute. Parler benefits from this. The platform advertises with freedom of expression and is gaining popularity – especially from the right-wing camp. John Matze is a gun collector. British… Read More ›
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Customer focus in B2B: why it is becoming more important and how it works
Customer centricity seems a matter of course, but in reality, B2B companies, in particular, think, plan and operate based on products and prominent internal figures rather than based on customer requirements and their satisfaction. Welcome to the age of customers… Read More ›
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5 tips for more growth through paid advertising
Pay-per-click ads via Google, Facebook and others are the means of choice for many companies to reach new customers. Introduction Digital advertising is continually evolving: According to a study by Global Digital Ad Trends 2019, digital advertising almost single-handedly drove… Read More ›
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Align the start page to the target group in four steps
The text and image of your homepage must address the desired target group. It is essential that you clearly show who you are turning to and know exactly what these people’s problems and wishes are. Introduction Target group-specific advertisements on… Read More ›
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Growth hacking: this is how companies achieve their growth goals cost-effectively
How do I win new customers for my company cost-effectively, quickly and sustainably? This is the question every marketer or manager asks himself. The answer to this is often “growth hacking.” What is growth hacking? Growth hacking, also known as… Read More ›
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“Alexa” and ” O. k. Google ” How can I achieve marketing success with you?
Agencies and consultants increasingly recommend setting up marketing projects on Amazon’s Alexa, Google Assistant & Co. Such activities and the effort for them (in the form of money and working time) only make sense if they also contribute to the… Read More ›
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Backlink audit – this is how it works!
How can you create your link portfolio? What do you have to pay particular attention to when evaluating or assessing? And what about the disavow file for Google? If you want to have your backlinks under control, you have to… Read More ›
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Get started with social media content
What is social media content anyway? Social media content is all the content that a company or a private person shares on one of the numerous social networks. The content can be a wide variety of content types – no matter whether… Read More ›
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Successful With SEO KPIs – What Is Really Important?
There are now many key performance indicators or KPIs for short that are used for a wide variety of areas. For this reason, there are, of course, also for SEO key indicators, which should evaluate the achievement of goals. But which of… Read More ›
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Increase the satisfaction of your website visitors with usability
Usability consists of the English words “to use” and “ability for ability”. It thus describes the usability or quality of a website. Usability, therefore, ensures that your website visitors can quickly get to the content of the page they want to see… Read More ›
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How more customer focus can be achieved with WhatsApp
Customer focus also means using the communication channels that your target group prefers. Nowadays, messengers are increasingly part of this, and this is no longer only the case with the young target group. WhatsApp, for example, is always at hand… Read More ›
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In the end, it’s always about power
In the dispute over free speech in the United States, liberal intellectuals accuse the left of feeling immediately threatened if contradicted. “Safetyism” is the concept of the fight. The question of what can be said in public at all is… Read More ›
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David vs. Goliath: 7 reasons why you should start with inbound marketing now
Large companies initially dominated the marketing world. If you had a big budget, you could buy your prospects’ attention. Either you were one of the big ones, or you didn’t hear. But this traditional pattern breaks. The Goliaths are losing attention. New… Read More ›
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What is a call-to-action (CTA), why is it so important and how do you create one?
Someone ended up on your website. Top! Guiding people to your website is an integral part of the inbound marketing process. But it’s not all. It would help if you went one step further. It would help if you pulled… Read More ›
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Website construction: The 4-step method for more impact
A website is like a house. Guests enter through an attractive entrance. There are rooms with different functions and suitable facilities. Everything has its place. The great art is to design the architecture of the website so that your guests… Read More ›
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SEO text: our approach to more visibility, traffic and success in 9 steps
The all-in-one entry: Here, you get all the essential basics for writing or having SEO texts written yourself. Are you looking for an all-in-one entry into SEO text? Would you like to write SEO texts yourself or have successful SEO… Read More ›
Featured Categories
Marketing ›
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WhatsApp Marketing Tool: Messenger Marketing for Companies
October 28, 2020
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Make money with affiliate marketing
October 26, 2020
Digital Marketing ›
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Why does internet acquisition need a blog?
October 24, 2020
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Digital science marketing
October 22, 2020
Google ›
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Image SEO: 11 tips for a good ranking in Google image search
October 12, 2020
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Analysis of the backlink quality and optimization of the backlink profile
October 10, 2020
