Recent Posts
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Most common SEO issues found on sites with declining SEO
I constantly study many sites to understand why some see their SEO drop (sometimes Google Updates). Here are the main errors identified, the most common. Check if you do them! I am in contact with a lot of people in… Read More ›
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How to optimize your product sheets for SEO and your customers without technical knowledge
In addition to technical optimization, find out how to significantly improve your product sheets for both natural referencing and user experience. Follow these 3 steps to boost your eCommerce SEO! I chat every day with many e-merchants who tell me… Read More ›
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Tips to ensure that your marketing emails arrive in the Main inbox on Gmail
How to be in the Gmail Inbox and avoid being in the “Promotions” tab? It is not easy because Gmail uses many algorithms to analyze each email. If you send marketing emails or bulk emails containing promotional offers, links to… Read More ›
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Video games, sociology of mass leisure
Video games are a massive social fact, both in terms of the size of their turnover and that of its practices. This masculinist universe is characterized by a tension between the stranglehold of the merchant industries and the autonomy of… Read More ›
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The Website Migration Guide: SEO Strategy
In a perfect world, merchandising or marketing teams would never use internal search URLs to link to products or categories. Those who link to our e-commerce sites would take the time to find the right category, brand, or product URLs… Read More ›
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35 expert tips on using Google Search Console for SEO
We gathered feedback from over 100 marketers on how they use the Google Search Console to improve their SEO. This article contains a summary of expert opinions and some detailed instructions. There are many SEO tools. According to G2, there… Read More ›
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White paper: an essential B2B marketing tool
Among the digital marketing tools, the white paper is an asset that too few SMEs think of exploiting. Deemed too complex or too long to produce, it struggles to find its place among the communication tools of small businesses. Yet it is… Read More ›
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A visible and well indexed site by Google. How to do ?
An invisible site is a useless site. And to be seen, you need to make sure Google finds and indexes your site correctly. Not once, but every time you post something new. This is where technical optimization comes in to make your site… Read More ›
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Rank Math Overview and Installation Guide
In this article, you will learn how to configure Rank Math SEO, and you will see why it is arguably the best plugin to improve the SEO of a WordPress site! Here is what you will discover in the summary… Read More ›
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5 retail trends to watch in 2021
2020 has been an exceptional year. Store closures and health concerns have driven retailers to reinvent themselves and find new, innovative ways to sell. The effects of the pandemic will likely be felt for a good part of the year to… Read More ›
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The 6 deadly sins of Growth Hacking at all costs
In the realm of start-ups, web marketing, and growth hacking, growth is king! Who could fault it, anyway? We all want our business to thrive and our revenue to take off as quickly as possible. We have dreams and we seize… Read More ›
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Brand aging: how to rejuvenate it?
Like us poor mortals, brands live, breathe, they have their youth, their blues and their old blows, their age of recklessness and recklessness and that of wisdom. Worse, they even die! Timeless brands are ultimately rather rare. When it locks… Read More ›
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How and why to spy on your competitors’ digital strategy
What do you know about your competition? Do you know what their strategies are, how well they are performing, how much traffic is on their website, and what people like about them? As a business manager, marketing manager, or communications… Read More ›
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Major content marketing trends in 2021
When it comes to content marketing, approaches are changing very quickly. Also, it is not surprising that in 2021, new trends are emerging. Yes, to get closer to their customers, brands will create ever more targeted content. Likewise, they will seek to generate… Read More ›
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The Ultimate Guide to Motion Design
Definition Motion design (or animation design) is a technique that consists of animating graphic elements. Its particularity is to use the potential of movement as the main animation tool. For several years, motion design has been on the rise: it… Read More ›
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How to create a brand book.
What is a brand book? Definition A brand book is a document that contains all the rules related to your brand and its visual identity. It helps to give consistency to the brand and your company, internally and externally (agencies,… Read More ›
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Lead Nurturing: definition, strategy and examples of campaigns
Lead nurturing is the often automated process of developing a relationship with your potential buyers to support them throughout their journey and lead them to convert to a specific objective, often the purchase. Whether you are looking to build a solid… Read More ›
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How to use content marketing in a not sexy industry?
You have already read dozens of articles about content marketing. You know of many companies that have made it one of their marketing weapons. And yet, you tell yourself one thing … “Content marketing won’t work for us.” “My market… Read More ›
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Snack content: making a difference on social networks
Definition Snack content – or micro-content – is a marketing term used to describe short content that goes straight to the point, easy to consume, and often – but not exclusively – is dedicated to social media use and/or use… Read More ›
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How to use Google Analytics for Content Marketing? KPIs, metrics, dimensions and tips
In “Content Marketing”, there is “Marketing”. And who says “Marketing,” says “Data”. Producing content for the sake of producing content (or just listening to your current inspiration) is not content marketing. It’s a hobby. You probably already have Google Analytics… Read More ›
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How to Create an E-commerce Sales Funnel: A Complete Guide
If you’re feeling overwhelmed with tweaking your marketing efforts, let me give you the (not-so-secret) formula for eCommerce success: Send the right messages to the right prospects at the right time, and you’ll earn more. The essence of successful eCommerce… Read More ›
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Stay Away From These SEO Tactics
Finding your way in the jungle of SEO measures, tactics, tips & tricks is not easy. This is especially true if search engine optimization is not your job, But you want to use SEO to make your company easier to… Read More ›
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SEO Trends for 2021
Content, backlinks, clean technology: some ranking factors have been part of search engine optimization for many years and will remain. Nevertheless, user behavior and the algorithm continue to develop. Which SEO trends you have to keep an eye on in… Read More ›
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Digitization for your company in 2021
The digital transformation is advancing in all areas of life. In particular, companies have realized in recent years how vital digitization is and what potential lies behind it. In 2020, the corona pandemic made it increasingly clear what advantages companies… Read More ›
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YouTube Ads – How to Skillfully Implement Video Ads
History of the video platform YouTube YouTube is a video portal that has developed a lot over time and has become a real search engine for videos. The platform was founded in February 2005 by Jawed Karim, Steve Chen, and… Read More ›
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Sitemap – This is how you create the perfect page overview
What is a sitemap? In short, a sitemap is a file that lists all the individual pages on your website. But beware! A sitemap is not to be confused with a table of contents. While a table of contents contains the website’s… Read More ›
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Increase the satisfaction of your website visitors with usability
Usability is made up of the English words “to use” and “ability” for ability. It thus describes the usability or quality of a website. Usability ensures that your website visitors get to the page’s content that they want to see quickly and… Read More ›
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Crawlers, algorithms & Co. – that’s behind the Google search
The basics at a glance To understand Google’s universe’s essential functions at all, there are some basic terms that you should know. Crawler, Spider, Robot, or whatever you want to call it A (web) crawler is practically a synonym for… Read More ›
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7 mistakes to avoid when building links
If you want to achieve a high ranking on Google with your website, then search engine optimization plays a decisive role for you. In addition to on-page optimization, i.e. all measures directly on your website, off-page optimization also has great… Read More ›
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20 Beginner Mistakes To Avoid On Your Website!
Starting your website today is not difficult, but beginners, in particular, make a lot of mistakes. Therefore, today I would like to introduce 20 beginner mistakes that I keep seeing on new websites (whether corporate websites, affiliate websites or some… Read More ›
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Which KPIs are important for your SEO success?
What KPIs are there? Which ones are significant to advance your SEO and not get lost in wrong numbers? Which KPIs are relevant for which type of website? Find the answers to these and many other questions here! 1.These are… Read More ›
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Digitization of the Economy: More Efficiency, More Production, More “Assembly Line”?
Henry Ford, the great pioneer of mass production, would have enjoyed the digitization of the economy. One hundred eleven years after Ford put the “Model T” on the assembly line, “Industrialization 4.0” has long had more severe effects than the… Read More ›
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Create your own website: more than just your business card on the Internet
Are you about to found a company, or have you already started your own business? Then one of the most critical points for success is creating a professional website. Because customers are increasingly looking for a product or service on… Read More ›
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Improve Google Ranking: With these tips you will be found more easily on Google & Co.
Would you like to improve your Google ranking? No problem. There are many levers, nails and screws that can be beaten um fine-tuned to improve your Google ranking. In the following post, I want to show you many optimization tips… Read More ›
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E-commerce UI / UX trends 2021
The year is almost over. It’s worth looking at the UI / UX trends that await us in e-commerce in 2021. There has been a clear trend for some years now: more and more consumers are doing their shopping online…. Read More ›
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5 digital marketing strategies: basics and success stories
We all know that the use of digital media is constantly increasing. A 2018 report found that adults spend an average of around 5.9 hours a day using digital media – whether it’s computers, smartphones, or other connected devices. In some ways,… Read More ›
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Computer games: Gaming makes you productive and creative
Computer games are controversial. Associations of light-shy characters who play first-person shooters day in and day out are still the most harmless. But the reputation is not justified. It is well established that computer games can have positive effects. And that… Read More ›
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The Complete Guide to Influencer Marketing (Referral Marketing) in 2021
You have probably heard it countless times in the past few weeks and months: The term “influencer marketing” is currently on everyone’s lips. The marketing landscape is often understood as the new recipe for successful corporate communication, similar to the… Read More ›
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Digital age: changes for work & everyday life
The upheaval is in full swing. The majority of analogue devices and processes have long since lost their importance and have had to give way to newer technologies. But even after this transition period, the potential of digitization is far… Read More ›
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The ultimate brand monitoring & social media listening guide
Somewhere on the Internet, people are talking about you, your brand, your products or services. But do you know where? Are you listening? Brand or social media monitoring helps you to become aware of exactly such conversations – so that… Read More ›
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How you can achieve more with less content
Producing high-quality content regularly is very time-consuming and expensive. Nevertheless, content marketing is at the top of the list for many companies. But does every company have the resources to implement their content strategy sustainably? Or is that also possible… Read More ›
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What we can learn from Spotify and YouTube about Content Experience & Discovery
Surely you know all of your competitors and always have an eye on how they position themselves in “your” target group through content, marketing and design. You do, right? But do you know all the alternatives your target audience has to invest their money,… Read More ›
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B2B online marketing strategy: this is how digital growth succeeds
Are you in the marketing for industrial companies or in the business customer segment active? Are you looking for a practical orientation template to your B2B online marketing strategy to expand? Perfect, then you are right here! First, understand the changed buying behaviour in B2B marketing. B2B marketing is experiencing a… Read More ›
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How to create a social media editorial plan
Especially in social media marketing around YouTube, Facebook, Instagram & Co. is an editorial plan an essential tool for content planning and creation. But what exactly is a social media editorial plan? Why is it so important? And how do you best… Read More ›
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Brand management with videos: How the medium turns companies into strong brands online
Why videos are the ideal tool for branding and how companies can use YouTube to stand out from the crowd – including tips for implementation. Online marketing has never been more performance-driven than it is today: data is the new… Read More ›
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WhatsApp Marketing Tool: Messenger Marketing for Companies
WhatsApp Business Who doesn’t know it, one of the most widely used apps worldwide, which is now used by more than two billion people? WhatsApp has been conquering the business world for a long time. Since January 2018, the popular… Read More ›
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Make money with affiliate marketing
For private individuals and businesses, it is quite possible to earn good money with affiliate marketing. Whether you want to make a second income or start a new business right away, both are feasible. There is still a lot of… Read More ›
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Why does internet acquisition need a blog?
The hunt for the big projects and industrial orders is hardly possible without online acquisition. Many people are the first to look for potential project partners, services and skills on the Internet. Anyone who is not found for the search terms has to… Read More ›
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Digital science marketing
The need for digital science marketing can no longer be debated. Internationally, there is great pressure on research organizations. The competition is getting better, and the research competition is increasing. This becomes particularly clear when there are no research contracts from industry, and the national competition… Read More ›
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Inbound marketing advantage with marketing automation
With inbound marketing, companies rely on a strategy that takes advantage of potential customers’ existing basic interests. Because with inbound marketing, interested parties approach the company’s offer all by themselves. The main goal of this marketing strategy is to turn… Read More ›
Featured Categories
Digital Marketing ›
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Most common SEO issues found on sites with declining SEO
January 26, 2021
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How to optimize your product sheets for SEO and your customers without technical knowledge
January 24, 2021
Marketing ›
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Tips to ensure that your marketing emails arrive in the Main inbox on Gmail
January 22, 2021
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5 retail trends to watch in 2021
January 8, 2021
Google ›
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A visible and well indexed site by Google. How to do ?
January 12, 2021
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Rank Math Overview and Installation Guide
January 10, 2021
