Recent Posts
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7 fatal keyword optimization mistakes that are costing you your rankings
I have to admit: Keyword research doesn’t sound “sexy”… But it’s not as complicated or technical as you might think! Also: Keyword research is essential in search engine optimization (SEO). If you want to achieve excellent rankings on Google and Co., you… Read More ›
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WordPress SEO, Successful on Google
Being well positioned on Google with your website and being findable for the most relevant search queries is an essential part of any online presence. With the pure expenditure of time and without the direct investment of money, it is… Read More ›
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A look at social selling: Beware of a dead end
The sales department is regularly plagued by method hype. On the one hand, consultants always need new topics to sell themselves. On the other hand, digital innovations create new opportunities for sales, for which a catchy term for method marketing is… Read More ›
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Behavioural targeting: customized advertising on the Internet
Internet users reveal a lot of information through their surfing behaviour. Publishers, advertisers and marketers, in turn, use this information for behavioural targeting to increase the relevance and effectiveness of advertisements and marketing messages. Before web tracking technology made this… Read More ›
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Microinteractions: 5 tips for a great user experience
Almost everyone knows them and uses them every day. With animations, transitions, or a distinctive tone, they convey a web app’s status or help avoid errors. They are seldom noticed consciously: but if they are not there, they will be… Read More ›
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11 great examples of gamification from successful companies
In a digitized world in which attention is the new oil, companies and marketers are always looking for new methods to inspire potential customers, users, and even their employees and keep them engaged. At the beginning of the 2000s, a… Read More ›
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Customer retention: 5 tips for better customer loyalty
Many entrepreneurs underestimate the value of regular customers for their economic success. Companies and startups that can bind first-time buyers to their company through targeted retention marketing usually generate higher sales than companies that have to concentrate on acquiring new… Read More ›
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Startup ideas: 7 brilliant methods for generating ideas
Do you think the time is right for a, no, YOUR ingenious business idea? Are you looking for inspiration and methods to find or develop innovative and promising startup ideas? Then you’ve come to the right place: In this post,… Read More ›
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Social media strategy – in 5 steps to your own concept
What would digital content marketing be without social media? It probably wouldn’t exist because social media is everywhere now. Around half of Austria’s 8.8 million inhabitants now use social media. If you haven’t jumped on this bandwagon with your company, then… Read More ›
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12 content formats – how to inspire your target group
Content marketing offers the ideal opportunity to noticeably increase attention and reach in search engines such as Google and Co. This is the main reason why the content marketing discipline has come more and more into the focus of experts… Read More ›
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The intelligence levels of chatbots
Suppose you think about Amazon’s sales figures that Alexa has brought in over the past two years. In that case, you immediately know that every marketer should rely on bots with (artificial) intelligence in the next few years. Because not… Read More ›
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6 point instructions for creating individual personas
Marketing is still in the midst of change. I’m not talking about offline to online marketing. The whole strategy is changing. While customers used to be made to buy a product or service, today it is a matter of aligning… Read More ›
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Page Experience as a Ranking Factor: Will Google Web Vitals Change SEO?
After the introduction of Google Web Vitals, the page experience has become even better measurable and should even become a ranking factor in the future (probably 2021). Will SEO has to change fundamentally because of these new vital figures, or… Read More ›
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Pinterest SEO – Search engine optimization for your pins
Pinterest is one of the most exciting and fastest-growing platforms in the social media sector – often underestimated, but perfect for finding ideas and inspiration. But it can be particularly promising as an additional source of traffic for the websites… Read More ›
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Load peaks in e-commerce: 10 tips for a smooth high season
Sudden growth can become frustrating if, for example, your online shop is not prepared for such load peaks. Instead of bringing in the year’s sales, you’re suddenly in trouble: a website loading (or stalling), customer complaints about late deliveries or… Read More ›
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The impact of social media on health and sleep
The internet and the advancing digitization have changed our lives and the way we communicate. Instagram, TikTok & Co are the most critical communication channels of our time. But what effects does the use of social media have on our… Read More ›
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How the content revolution came about thanks to digital change
Cuba, December 2, 1956. A rickety yacht went ashore, from which 82 men jumped—a hungry group of former Cuban students and ex-pats. They weren’t there to see the country. You were there for a revolution! With them was a 26-year-old… Read More ›
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In-house usability tests: the complete guide
I think all UX experts agree: Usability testing is the method that is the quickest way to gain valuable knowledge for any project – whether it’s an app, website or physical product. You just put someone in front of the… Read More ›
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No new customer is also no solution: Overcome acquisition aversion
For healthy growth, there is practically no way around acquiring new customers, but that is sometimes downright hated. Introduction Can waxing be unhealthy? It can work very well. Let’s think of a tsunami in which the excessively rising wave has… Read More ›
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Because Twitter and Facebook don’t allow everything, a new player is now coming onto the market
Facebook and Twitter intervene more and more rigorously in content that their users distribute. Parler benefits from this. The platform advertises with freedom of expression and is gaining popularity – especially from the right-wing camp. John Matze is a gun collector. British… Read More ›
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Customer focus in B2B: why it is becoming more important and how it works
Customer centricity seems a matter of course, but in reality, B2B companies, in particular, think, plan and operate based on products and prominent internal figures rather than based on customer requirements and their satisfaction. Welcome to the age of customers… Read More ›
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5 tips for more growth through paid advertising
Pay-per-click ads via Google, Facebook and others are the means of choice for many companies to reach new customers. Introduction Digital advertising is continually evolving: According to a study by Global Digital Ad Trends 2019, digital advertising almost single-handedly drove… Read More ›
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Align the start page to the target group in four steps
The text and image of your homepage must address the desired target group. It is essential that you clearly show who you are turning to and know exactly what these people’s problems and wishes are. Introduction Target group-specific advertisements on… Read More ›
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Growth hacking: this is how companies achieve their growth goals cost-effectively
How do I win new customers for my company cost-effectively, quickly and sustainably? This is the question every marketer or manager asks himself. The answer to this is often “growth hacking.” What is growth hacking? Growth hacking, also known as… Read More ›
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“Alexa” and ” O. k. Google ” How can I achieve marketing success with you?
Agencies and consultants increasingly recommend setting up marketing projects on Amazon’s Alexa, Google Assistant & Co. Such activities and the effort for them (in the form of money and working time) only make sense if they also contribute to the… Read More ›
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Backlink audit – this is how it works!
How can you create your link portfolio? What do you have to pay particular attention to when evaluating or assessing? And what about the disavow file for Google? If you want to have your backlinks under control, you have to… Read More ›
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Get started with social media content
What is social media content anyway? Social media content is all the content that a company or a private person shares on one of the numerous social networks. The content can be a wide variety of content types – no matter whether… Read More ›
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Successful With SEO KPIs – What Is Really Important?
There are now many key performance indicators or KPIs for short that are used for a wide variety of areas. For this reason, there are, of course, also for SEO key indicators, which should evaluate the achievement of goals. But which of… Read More ›
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Increase the satisfaction of your website visitors with usability
Usability consists of the English words “to use” and “ability for ability”. It thus describes the usability or quality of a website. Usability, therefore, ensures that your website visitors can quickly get to the content of the page they want to see… Read More ›
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How more customer focus can be achieved with WhatsApp
Customer focus also means using the communication channels that your target group prefers. Nowadays, messengers are increasingly part of this, and this is no longer only the case with the young target group. WhatsApp, for example, is always at hand… Read More ›
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In the end, it’s always about power
In the dispute over free speech in the United States, liberal intellectuals accuse the left of feeling immediately threatened if contradicted. “Safetyism” is the concept of the fight. The question of what can be said in public at all is… Read More ›
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David vs. Goliath: 7 reasons why you should start with inbound marketing now
Large companies initially dominated the marketing world. If you had a big budget, you could buy your prospects’ attention. Either you were one of the big ones, or you didn’t hear. But this traditional pattern breaks. The Goliaths are losing attention. New… Read More ›
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What is a call-to-action (CTA), why is it so important and how do you create one?
Someone ended up on your website. Top! Guiding people to your website is an integral part of the inbound marketing process. But it’s not all. It would help if you went one step further. It would help if you pulled… Read More ›
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Website construction: The 4-step method for more impact
A website is like a house. Guests enter through an attractive entrance. There are rooms with different functions and suitable facilities. Everything has its place. The great art is to design the architecture of the website so that your guests… Read More ›
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SEO text: our approach to more visibility, traffic and success in 9 steps
The all-in-one entry: Here, you get all the essential basics for writing or having SEO texts written yourself. Are you looking for an all-in-one entry into SEO text? Would you like to write SEO texts yourself or have successful SEO… Read More ›
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13 mistakes that ruin your content
Is your content perfect? The fact is that most authors cannot (say) that their content is excellent. And that’s okay too – because perfection is not a matter of course, but can be learned. The first step in this direction… Read More ›
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Become an influencer: The ultimate guide for ambitious Instagrammer
Get excellent products for free, be a sought-after guest at events and get sponsored holidays – and only because you have thousands of followers on Instagram? The idea sounds tempting, and its implementation is not so unrealistic. After all, today’s… Read More ›
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You are no longer silent
Harassed, groped, raped: Hundreds of women report sexual assaults in the games scene. Is this the beginning of your MeToo movement? It would be overdue. Too often reports of sexual harassment in the video game industry remain in your own… Read More ›
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Smart Work: The home office is just an intermediate step
What many years of discussions failed to achieve was forcibly implemented overnight by the corona crisis: working in the home office is the new standard for many, at least up to date. This is only the most apparent change because… Read More ›
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Why the advertising boycott Facebook does not change
Companies no longer want to advertise on Facebook because there is hardly any hate or agitation. And Mark Zuckerberg? Is not impressed. There are solutions. Facebook founder Mark Zuckerberg doesn’t care about the criticism of his social network. It doesn’t matter; he made… Read More ›
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Who made this hashtag big?
Tens of thousands tweeted during the Black Lives Matter protests on #DCBlackout about a network failure that never happened. A lesson on the power of uncertainty. Marcie Berry sounds alarmed. “Currently NO INFO comes from D.C.,” she tweets on June 1 at… Read More ›
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Successful permission marketing using the example of push notifications
With permission marketing, the users addressed decide that they want to receive company messages. The channel plays an important role here, and push notifications are a new option here. Introduction Messenger WhatsApp or services such as Facebook, Instagram, and Snapchat… Read More ›
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In France, the Covid app threatens to flop, in the UK it is a long time coming. The cases show: Without Apple and Google it will be difficult
London and Paris rely on their approaches to the Corona apps. Now France is struggling with low user numbers, and the British will get their app in the autumn at the earliest, if at all. The joy didn’t last long…. Read More ›
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7 Linkbuilding Myths Debunked – A Beginner’s Guide to SEO Bridge Building
Anyone interested in search engine optimization (SEO) and wants his side in the search results is very far above, and sooner or later, the topic link building . Link building has almost 8 million effects in Google search. If you don’t feel… Read More ›
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Business storytelling: what you can learn from journalists
Those who use exciting stories are captivating. However, many people make big mistakes in storytelling: they tire instead of enthusiasm. In this text, you will find the essential storytelling rules taught at journalism schools – and you will learn how… Read More ›
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Search terms Google – How to generate traffic with the right keywords
“If you search, you will find” – this saying applies not only to everything in life but of course also to the Internet. This lesson is particularly important when it comes to your website. Because your potential customers should find… Read More ›
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Yoast SEO – advantages and disadvantages for your optimization
Do you want to learn more about the WordPress SEO plugin from Yoast? Then just read this post by giving you the most important one. What is Yoast’s WordPress SEO plugin, and what does it offer? As the operator of… Read More ›
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SEO for Online Shops – The Monster FAQ!
You have an online shop, and you have questions about SEO? Then you are right here! Welcome to the Monster FAQ on SEO for Online Shops. Basic questions If you already know your way around, feel free to skip these… Read More ›
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Mr. Zuckerberg, take responsibility! Or why Facebook can never be an independent platform that provides users with the ultimate truth
Washington and Brussels call for far-reaching regulation for Facebook: Above all, it is the opinion of the world’s largest social network that politicians are suspicious of. But with increasing political intervention, the risk increases that Facebook will become an organ… Read More ›
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How to write comments that bring visitors (but don’t make you a spammer)
I had to laugh. A few days ago, I saw a funny photo, and I found the statement particularly apt. In the photo, we see two older women chatting on the street: I only dare to go out on the… Read More ›
Featured Categories
Marketing ›
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7 fatal keyword optimization mistakes that are costing you your rankings
September 28, 2020
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A look at social selling: Beware of a dead end
September 24, 2020
Digital Marketing ›
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WordPress SEO, Successful on Google
September 26, 2020
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Behavioural targeting: customized advertising on the Internet
September 22, 2020
Google ›
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12 content formats – how to inspire your target group
September 10, 2020
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The intelligence levels of chatbots
September 8, 2020
