Recent Posts
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Growth hacking: this is how companies achieve their growth goals cost-effectively
How do I win new customers for my company cost-effectively, quickly and sustainably? This is the question every marketer or manager asks himself. The answer to this is often “growth hacking.” What is growth hacking? Growth hacking, also known as… Read More ›
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“Alexa” and ” O. k. Google ” How can I achieve marketing success with you?
Agencies and consultants increasingly recommend setting up marketing projects on Amazon’s Alexa, Google Assistant & Co. Such activities and the effort for them (in the form of money and working time) only make sense if they also contribute to the… Read More ›
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Backlink audit – this is how it works!
How can you create your link portfolio? What do you have to pay particular attention to when evaluating or assessing? And what about the disavow file for Google? If you want to have your backlinks under control, you have to… Read More ›
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Get started with social media content
What is social media content anyway? Social media content is all the content that a company or a private person shares on one of the numerous social networks. The content can be a wide variety of content types – no matter whether… Read More ›
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Successful With SEO KPIs – What Is Really Important?
There are now many key performance indicators or KPIs for short that are used for a wide variety of areas. For this reason, there are, of course, also for SEO key indicators, which should evaluate the achievement of goals. But which of… Read More ›
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Increase the satisfaction of your website visitors with usability
Usability consists of the English words “to use” and “ability for ability”. It thus describes the usability or quality of a website. Usability, therefore, ensures that your website visitors can quickly get to the content of the page they want to see… Read More ›
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How more customer focus can be achieved with WhatsApp
Customer focus also means using the communication channels that your target group prefers. Nowadays, messengers are increasingly part of this, and this is no longer only the case with the young target group. WhatsApp, for example, is always at hand… Read More ›
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In the end, it’s always about power
In the dispute over free speech in the United States, liberal intellectuals accuse the left of feeling immediately threatened if contradicted. “Safetyism” is the concept of the fight. The question of what can be said in public at all is… Read More ›
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David vs. Goliath: 7 reasons why you should start with inbound marketing now
Large companies initially dominated the marketing world. If you had a big budget, you could buy your prospects’ attention. Either you were one of the big ones, or you didn’t hear. But this traditional pattern breaks. The Goliaths are losing attention. New… Read More ›
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What is a call-to-action (CTA), why is it so important and how do you create one?
Someone ended up on your website. Top! Guiding people to your website is an integral part of the inbound marketing process. But it’s not all. It would help if you went one step further. It would help if you pulled… Read More ›
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Website construction: The 4-step method for more impact
A website is like a house. Guests enter through an attractive entrance. There are rooms with different functions and suitable facilities. Everything has its place. The great art is to design the architecture of the website so that your guests… Read More ›
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SEO text: our approach to more visibility, traffic and success in 9 steps
The all-in-one entry: Here, you get all the essential basics for writing or having SEO texts written yourself. Are you looking for an all-in-one entry into SEO text? Would you like to write SEO texts yourself or have successful SEO… Read More ›
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13 mistakes that ruin your content
Is your content perfect? The fact is that most authors cannot (say) that their content is excellent. And that’s okay too – because perfection is not a matter of course, but can be learned. The first step in this direction… Read More ›
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Become an influencer: The ultimate guide for ambitious Instagrammer
Get excellent products for free, be a sought-after guest at events and get sponsored holidays – and only because you have thousands of followers on Instagram? The idea sounds tempting, and its implementation is not so unrealistic. After all, today’s… Read More ›
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You are no longer silent
Harassed, groped, raped: Hundreds of women report sexual assaults in the games scene. Is this the beginning of your MeToo movement? It would be overdue. Too often reports of sexual harassment in the video game industry remain in your own… Read More ›
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Smart Work: The home office is just an intermediate step
What many years of discussions failed to achieve was forcibly implemented overnight by the corona crisis: working in the home office is the new standard for many, at least up to date. This is only the most apparent change because… Read More ›
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Why the advertising boycott Facebook does not change
Companies no longer want to advertise on Facebook because there is hardly any hate or agitation. And Mark Zuckerberg? Is not impressed. There are solutions. Facebook founder Mark Zuckerberg doesn’t care about the criticism of his social network. It doesn’t matter; he made… Read More ›
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Who made this hashtag big?
Tens of thousands tweeted during the Black Lives Matter protests on #DCBlackout about a network failure that never happened. A lesson on the power of uncertainty. Marcie Berry sounds alarmed. “Currently NO INFO comes from D.C.,” she tweets on June 1 at… Read More ›
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Successful permission marketing using the example of push notifications
With permission marketing, the users addressed decide that they want to receive company messages. The channel plays an important role here, and push notifications are a new option here. Introduction Messenger WhatsApp or services such as Facebook, Instagram, and Snapchat… Read More ›
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In France, the Covid app threatens to flop, in the UK it is a long time coming. The cases show: Without Apple and Google it will be difficult
London and Paris rely on their approaches to the Corona apps. Now France is struggling with low user numbers, and the British will get their app in the autumn at the earliest, if at all. The joy didn’t last long…. Read More ›
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7 Linkbuilding Myths Debunked – A Beginner’s Guide to SEO Bridge Building
Anyone interested in search engine optimization (SEO) and wants his side in the search results is very far above, and sooner or later, the topic link building . Link building has almost 8 million effects in Google search. If you don’t feel… Read More ›
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Business storytelling: what you can learn from journalists
Those who use exciting stories are captivating. However, many people make big mistakes in storytelling: they tire instead of enthusiasm. In this text, you will find the essential storytelling rules taught at journalism schools – and you will learn how… Read More ›
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Search terms Google – How to generate traffic with the right keywords
“If you search, you will find” – this saying applies not only to everything in life but of course also to the Internet. This lesson is particularly important when it comes to your website. Because your potential customers should find… Read More ›
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Yoast SEO – advantages and disadvantages for your optimization
Do you want to learn more about the WordPress SEO plugin from Yoast? Then just read this post by giving you the most important one. What is Yoast’s WordPress SEO plugin, and what does it offer? As the operator of… Read More ›
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SEO for Online Shops – The Monster FAQ!
You have an online shop, and you have questions about SEO? Then you are right here! Welcome to the Monster FAQ on SEO for Online Shops. Basic questions If you already know your way around, feel free to skip these… Read More ›
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Mr. Zuckerberg, take responsibility! Or why Facebook can never be an independent platform that provides users with the ultimate truth
Washington and Brussels call for far-reaching regulation for Facebook: Above all, it is the opinion of the world’s largest social network that politicians are suspicious of. But with increasing political intervention, the risk increases that Facebook will become an organ… Read More ›
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How to write comments that bring visitors (but don’t make you a spammer)
I had to laugh. A few days ago, I saw a funny photo, and I found the statement particularly apt. In the photo, we see two older women chatting on the street: I only dare to go out on the… Read More ›
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4 simple steps so that your content ranks well in the search engine
Imagine that you have created excellent content. You invested 20 hours, did a lot of research, and packed the findings nicely. It is a little masterpiece. Everything is perfect. Nearly. With all the effort, you forgot one important thing: good… Read More ›
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SEO tips: off-page optimization in 2020 – how it works!
Even people who otherwise have little to do with SEO should have heard of the topic of on-site SEO. But what about off-page optimization? Is it just about link building, or is there more to it? Off-page and on-page are two… Read More ›
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How to create content step by step that gets more traffic
If you want to get visitors now, you need to create high-quality content first. But before you start with the actual work, you should invest a little time in the planning. Step 1: content planning By now, you should have… Read More ›
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7 easy steps to create a simple content plan
If you want to start with content marketing, you have the best ideas. You have the best ideas. You think that you can let off steam and get creative. You can see how your content is going viral and loved…. Read More ›
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The Sales Funnel: Really everything you need to know about it
“Know, like, and trust.” This is how John Jantsch describes marketing. So it’s always about your potential customers getting to know and like you first. Only then will they build trust. That’s why inbound marketing is about your customers finding you. It’s a good… Read More ›
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Mobile marketing with augmented reality? Tips, tricks and ideas!
When it comes to the latest trends in online marketing, augmented Reality should not be missing. Since the great success of Pokémon Go in summer 2016, many marketers have the technology on their watchlist. Still, often ideas and concrete use cases were missing… Read More ›
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Dropshipping can never be worth it!
Dropshipping is not economical and even less ecological. Oh, that was a tough nut, wasn’t it? But how do I get it? Dropshipping – what is it? Let’s start at the very beginning with the question of what dropshipping is,… Read More ›
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Digital visibility increases success in online marketing
How does digital visibility work in strategic online marketing so that the content of potential customers can be found on the Internet in a visible manner via Google search and at the same time is interesting to read for your persona? Both are important… Read More ›
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Conversion rate optimization
The conversion rate is one of the most commonly used terms in online marketing. Many marketing and sales teams can no longer imagine their daily work without the conversion rate. Wherever leads are generated, products are sold, or paid campaigns are carried… Read More ›
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B2B content marketing: not always just blogs – these types of content generate more leads
Content marketing, especially for B2B companies, can help to attract the attention of the target group and to differentiate itself from the competition. In the following blog article, different types of content are presented, which have proven themselves in the… Read More ›
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13 tips for sustainable forum link building
Forum links are the “cheapest” type of link building. You don’t have to spend money to buy backlinks or produce content that is worth linking. The only thing you need is a little bit of time and a good strategy…. Read More ›
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The fine art of content marketing
In the meantime, everyone should have noticed that content marketing has become extremely important in online marketing! For several years now, the term has been buzzing around the online marketing scene. But why is content marketing so important? With good… Read More ›
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Microphone turned off
Facebook boss Mark Zuckerberg defended his power at his group’s annual general meeting – once again. How long can this go on? Facebook, as many observers see it, actually suffers from the fact that creator Mark Zuckerberg has too much… Read More ›
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Project management: a comprehensive guide
Whether you are pursuing agile methods, managing projects more traditionally, or opting for hybrid project management – there are countless approaches to planning and controlling projects. However, each of these projects has one variable in common: the people who work together for… Read More ›
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Net Promoter Score: What is the NPS?
Whether it’sit’s a move, a new job or the next vacation – most of us will probably take a similar approach when making such decisions: We search the Internet for information and ask friends and family for recommendations. In a… Read More ›
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The Bigger Picture: Content automation with artificial intelligence
Artificial intelligence is on everyone’s lips, and the digital transformation is noticeable in every corner of our lives. We encounter and use more and more AI-based applications – often without us being aware of it. There is undreamt-of potential for… Read More ›
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Find employees in social networks: dos and don’ts in social recruiting
The battle for the best talent has already started. For this reason, companies have to adapt to new trends in recruitment continuously. The increasing importance of social media, which extends to almost all areas of our everyday life, is causing… Read More ›
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Marketing goals for founders and entrepreneurs
Marketing is not an end in itself. It is all the more important to define goals that should be achieved with the individual (already existing) marketing measures. This is especially true for larger companies – but smaller companies are also… Read More ›
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Creative advertising ideas: hidden champions for your marketing
Printed advertising media are available in all shapes, sizes, and for every occasion. Used differently than usual, classic printed products and popular promotional items unfold their potential as creative advertising ideas. Get inspired and discover new applications for your marketing…. Read More ›
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Digitization in fast motion: In the USA, the pandemic is changing some industries forever
New Hollywood films are launched in the living room instead of in the cinema. Many Americans now visit the doctor via the iPad, and former home office opponents like Facebook are opening up for homework. Netflix’s business model, which relies… Read More ›
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Emotional marketing for strong brands
Feelings are involved not only with a romantic rendezvous but also with every purchase decision. Brands use this to their advantage – in emotional marketing. We explain what the marketing method is and how you can successfully use emotions in… Read More ›
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Cooperation marketing – opportunities for small businesses
If you want to survive in business competition, you have to look for allies in the long run. You can get this through cooperation marketing, which also offers small and medium-sized companies a lot of opportunities. Having a brilliant business… Read More ›
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Plandemic documentary: conspiracy theorists celebrate their new heroine
An alleged corona virus unveiling video is viewed millions of times on YouTube – and then deleted. The case shows how important the fight against the infodemic is. The social media platforms are therefore increasingly using fact checkers. The corona pandemic is… Read More ›
Featured Categories
Marketing ›
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Growth hacking: this is how companies achieve their growth goals cost-effectively
August 12, 2020
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“Alexa” and ” O. k. Google ” How can I achieve marketing success with you?
August 10, 2020
Digital Marketing ›
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Backlink audit – this is how it works!
August 8, 2020
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Get started with social media content
August 6, 2020
Google ›
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Successful With SEO KPIs – What Is Really Important?
August 4, 2020
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Increase the satisfaction of your website visitors with usability
August 2, 2020
