Recent Posts
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Which KPIs are important for your SEO success?
What KPIs are there? Which ones are significant to advance your SEO and not get lost in wrong numbers? Which KPIs are relevant for which type of website? Find the answers to these and many other questions here! 1.These are… Read More ›
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Digitization of the Economy: More Efficiency, More Production, More “Assembly Line”?
Henry Ford, the great pioneer of mass production, would have enjoyed the digitization of the economy. One hundred eleven years after Ford put the “Model T” on the assembly line, “Industrialization 4.0” has long had more severe effects than the… Read More ›
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Create your own website: more than just your business card on the Internet
Are you about to found a company, or have you already started your own business? Then one of the most critical points for success is creating a professional website. Because customers are increasingly looking for a product or service on… Read More ›
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Improve Google Ranking: With these tips you will be found more easily on Google & Co.
Would you like to improve your Google ranking? No problem. There are many levers, nails and screws that can be beaten um fine-tuned to improve your Google ranking. In the following post, I want to show you many optimization tips… Read More ›
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E-commerce UI / UX trends 2021
The year is almost over. It’s worth looking at the UI / UX trends that await us in e-commerce in 2021. There has been a clear trend for some years now: more and more consumers are doing their shopping online…. Read More ›
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5 digital marketing strategies: basics and success stories
We all know that the use of digital media is constantly increasing. A 2018 report found that adults spend an average of around 5.9 hours a day using digital media – whether it’s computers, smartphones, or other connected devices. In some ways,… Read More ›
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Computer games: Gaming makes you productive and creative
Computer games are controversial. Associations of light-shy characters who play first-person shooters day in and day out are still the most harmless. But the reputation is not justified. It is well established that computer games can have positive effects. And that… Read More ›
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The Complete Guide to Influencer Marketing (Referral Marketing) in 2021
You have probably heard it countless times in the past few weeks and months: The term “influencer marketing” is currently on everyone’s lips. The marketing landscape is often understood as the new recipe for successful corporate communication, similar to the… Read More ›
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Digital age: changes for work & everyday life
The upheaval is in full swing. The majority of analogue devices and processes have long since lost their importance and have had to give way to newer technologies. But even after this transition period, the potential of digitization is far… Read More ›
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The ultimate brand monitoring & social media listening guide
Somewhere on the Internet, people are talking about you, your brand, your products or services. But do you know where? Are you listening? Brand or social media monitoring helps you to become aware of exactly such conversations – so that… Read More ›
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How you can achieve more with less content
Producing high-quality content regularly is very time-consuming and expensive. Nevertheless, content marketing is at the top of the list for many companies. But does every company have the resources to implement their content strategy sustainably? Or is that also possible… Read More ›
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What we can learn from Spotify and YouTube about Content Experience & Discovery
Surely you know all of your competitors and always have an eye on how they position themselves in “your” target group through content, marketing and design. You do, right? But do you know all the alternatives your target audience has to invest their money,… Read More ›
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B2B online marketing strategy: this is how digital growth succeeds
Are you in the marketing for industrial companies or in the business customer segment active? Are you looking for a practical orientation template to your B2B online marketing strategy to expand? Perfect, then you are right here! First, understand the changed buying behaviour in B2B marketing. B2B marketing is experiencing a… Read More ›
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How to create a social media editorial plan
Especially in social media marketing around YouTube, Facebook, Instagram & Co. is an editorial plan an essential tool for content planning and creation. But what exactly is a social media editorial plan? Why is it so important? And how do you best… Read More ›
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Brand management with videos: How the medium turns companies into strong brands online
Why videos are the ideal tool for branding and how companies can use YouTube to stand out from the crowd – including tips for implementation. Online marketing has never been more performance-driven than it is today: data is the new… Read More ›
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WhatsApp Marketing Tool: Messenger Marketing for Companies
WhatsApp Business Who doesn’t know it, one of the most widely used apps worldwide, which is now used by more than two billion people? WhatsApp has been conquering the business world for a long time. Since January 2018, the popular… Read More ›
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Make money with affiliate marketing
For private individuals and businesses, it is quite possible to earn good money with affiliate marketing. Whether you want to make a second income or start a new business right away, both are feasible. There is still a lot of… Read More ›
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Why does internet acquisition need a blog?
The hunt for the big projects and industrial orders is hardly possible without online acquisition. Many people are the first to look for potential project partners, services and skills on the Internet. Anyone who is not found for the search terms has to… Read More ›
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Digital science marketing
The need for digital science marketing can no longer be debated. Internationally, there is great pressure on research organizations. The competition is getting better, and the research competition is increasing. This becomes particularly clear when there are no research contracts from industry, and the national competition… Read More ›
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Inbound marketing advantage with marketing automation
With inbound marketing, companies rely on a strategy that takes advantage of potential customers’ existing basic interests. Because with inbound marketing, interested parties approach the company’s offer all by themselves. The main goal of this marketing strategy is to turn… Read More ›
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10 practical tips for setting up professional data management
Professional data management is the key to success. The first step is when a company has decided to use data to control its marketing and sales activities and rely on automation. Because today’s modern technologies can only perform as well… Read More ›
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10 Myths About Marketing Automation
You only notice the myth surrounding marketing automation when you take a closer look at the facts. The complexity of the platforms favours the development of misconceptions, which then persist and become independent. This blog aims to dispel the myths… Read More ›
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Become an entrepreneur: With these tips and information it works
Nowadays, it is possible that professional careers can be embarked upon in a wide variety. The digital change, in particular, shaped this landscape and will probably not stop in the foreseeable future. Automation processes, special software and other tools not… Read More ›
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Image SEO: 11 tips for a good ranking in Google image search
The Google image search has a high traffic potential for many websites – how target-oriented this maybe depends on the respective website offer. Search engine optimization for image rankings is mandatory, especially for websites that can illustrate their products or… Read More ›
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Analysis of the backlink quality and optimization of the backlink profile
Overview of current and outdated evaluation criteria with tips for reducing harmful and building beneficial backlinks for search engine optimization. Over the past few years, Google has taken decisive action against artificial link building. Today a domain is no longer… Read More ›
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5 SEO Myths and How They Can Damage Your Ranking
Little is as fast-moving as the algorithms from Google, Bing and Co. To keep up and thus rank your content consistently well on the search engine hit lists, you have to keep track of the many facets of search engine… Read More ›
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How Not To: How to Get a Google Penalty in 7 Easy Steps
A few years ago, Google’s penalties were still the order of the day, not only in obscure SEO fields. You’d think that nowadays, all SEOs optimize their websites cleanly and by guidelines. However, webmasters are still not sure what to… Read More ›
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Amazon recommends buying conspiracy literature so strongly
If you seek advice from the world’s most potent bookseller, you will quickly find disinformation suggested. Our research shows: Amazon is a slingshot for conspiracy myths – including the corona pandemic. No bookseller in the world is as powerful as… Read More ›
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Email marketing for beginners
What was once the sales letter is now email. Compared to the classic message, however, email marketing offers you far more advantages and freedom of design. You can address your customers and prospects much cheaper and more personalized, the wattage… Read More ›
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Improve Google ranking: How to reach 1st place in Google and take a top position at the top.
80% of searchers click on the top positions, on the top posts on Google, on the first place in the Google search results and the search results on page 1. In this article, you will find out what the most… Read More ›
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7 fatal keyword optimization mistakes that are costing you your rankings
I have to admit: Keyword research doesn’t sound “sexy”… But it’s not as complicated or technical as you might think! Also: Keyword research is essential in search engine optimization (SEO). If you want to achieve excellent rankings on Google and Co., you… Read More ›
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WordPress SEO, Successful on Google
Being well positioned on Google with your website and being findable for the most relevant search queries is an essential part of any online presence. With the pure expenditure of time and without the direct investment of money, it is… Read More ›
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A look at social selling: Beware of a dead end
The sales department is regularly plagued by method hype. On the one hand, consultants always need new topics to sell themselves. On the other hand, digital innovations create new opportunities for sales, for which a catchy term for method marketing is… Read More ›
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Behavioural targeting: customized advertising on the Internet
Internet users reveal a lot of information through their surfing behaviour. Publishers, advertisers and marketers, in turn, use this information for behavioural targeting to increase the relevance and effectiveness of advertisements and marketing messages. Before web tracking technology made this… Read More ›
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Microinteractions: 5 tips for a great user experience
Almost everyone knows them and uses them every day. With animations, transitions, or a distinctive tone, they convey a web app’s status or help avoid errors. They are seldom noticed consciously: but if they are not there, they will be… Read More ›
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11 great examples of gamification from successful companies
In a digitized world in which attention is the new oil, companies and marketers are always looking for new methods to inspire potential customers, users, and even their employees and keep them engaged. At the beginning of the 2000s, a… Read More ›
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Customer retention: 5 tips for better customer loyalty
Many entrepreneurs underestimate the value of regular customers for their economic success. Companies and startups that can bind first-time buyers to their company through targeted retention marketing usually generate higher sales than companies that have to concentrate on acquiring new… Read More ›
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Startup ideas: 7 brilliant methods for generating ideas
Do you think the time is right for a, no, YOUR ingenious business idea? Are you looking for inspiration and methods to find or develop innovative and promising startup ideas? Then you’ve come to the right place: In this post,… Read More ›
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Social media strategy – in 5 steps to your own concept
What would digital content marketing be without social media? It probably wouldn’t exist because social media is everywhere now. Around half of Austria’s 8.8 million inhabitants now use social media. If you haven’t jumped on this bandwagon with your company, then… Read More ›
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12 content formats – how to inspire your target group
Content marketing offers the ideal opportunity to noticeably increase attention and reach in search engines such as Google and Co. This is the main reason why the content marketing discipline has come more and more into the focus of experts… Read More ›
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The intelligence levels of chatbots
Suppose you think about Amazon’s sales figures that Alexa has brought in over the past two years. In that case, you immediately know that every marketer should rely on bots with (artificial) intelligence in the next few years. Because not… Read More ›
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6 point instructions for creating individual personas
Marketing is still in the midst of change. I’m not talking about offline to online marketing. The whole strategy is changing. While customers used to be made to buy a product or service, today it is a matter of aligning… Read More ›
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Page Experience as a Ranking Factor: Will Google Web Vitals Change SEO?
After the introduction of Google Web Vitals, the page experience has become even better measurable and should even become a ranking factor in the future (probably 2021). Will SEO has to change fundamentally because of these new vital figures, or… Read More ›
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Pinterest SEO – Search engine optimization for your pins
Pinterest is one of the most exciting and fastest-growing platforms in the social media sector – often underestimated, but perfect for finding ideas and inspiration. But it can be particularly promising as an additional source of traffic for the websites… Read More ›
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Load peaks in e-commerce: 10 tips for a smooth high season
Sudden growth can become frustrating if, for example, your online shop is not prepared for such load peaks. Instead of bringing in the year’s sales, you’re suddenly in trouble: a website loading (or stalling), customer complaints about late deliveries or… Read More ›
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The impact of social media on health and sleep
The internet and the advancing digitization have changed our lives and the way we communicate. Instagram, TikTok & Co are the most critical communication channels of our time. But what effects does the use of social media have on our… Read More ›
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How the content revolution came about thanks to digital change
Cuba, December 2, 1956. A rickety yacht went ashore, from which 82 men jumped—a hungry group of former Cuban students and ex-pats. They weren’t there to see the country. You were there for a revolution! With them was a 26-year-old… Read More ›
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In-house usability tests: the complete guide
I think all UX experts agree: Usability testing is the method that is the quickest way to gain valuable knowledge for any project – whether it’s an app, website or physical product. You just put someone in front of the… Read More ›
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No new customer is also no solution: Overcome acquisition aversion
For healthy growth, there is practically no way around acquiring new customers, but that is sometimes downright hated. Introduction Can waxing be unhealthy? It can work very well. Let’s think of a tsunami in which the excessively rising wave has… Read More ›
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Because Twitter and Facebook don’t allow everything, a new player is now coming onto the market
Facebook and Twitter intervene more and more rigorously in content that their users distribute. Parler benefits from this. The platform advertises with freedom of expression and is gaining popularity – especially from the right-wing camp. John Matze is a gun collector. British… Read More ›
Featured Categories
Marketing ›
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Which KPIs are important for your SEO success?
November 25, 2020
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Digitization of the Economy: More Efficiency, More Production, More “Assembly Line”?
November 23, 2020
Digital Marketing ›
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Create your own website: more than just your business card on the Internet
November 21, 2020
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E-commerce UI / UX trends 2021
November 17, 2020
